About Us

The Good Life Group


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Dani Brown, Bev Knight, Jackie Powalowski, Darlene Plavcan, Jamie Bishop
The Good Life Group (GLG) is part of Keller Williams Lanier Partners in Gainesville, Georgia. This hard-working team is the leading agent group for property on beautiful Lake Lanier in the foothills of the north Georgia mountains. Because they specialize, they are able to stay apprised of any issues relating to lake property, the US Army Corps of Engineers, watershed issues, dock rules and permits, and other topics that are key to a successful lake sale or purchase. Not only do they follow which properties are on the market right now, but they have a long list of “pocket” listings from people who are thinking about selling their lakefront houses in the future. These homes don’t show up on any listing service, but the GLG closes a lot of transactions from these pocket listings. They also have a fantastic list of resources and tradesmen they work with including dock companies, trustworthy contractors, tree cutters that know the Corps’ rules, mortgage companies who specialize in lake and 2nd home investments, attorneys who know the rules of the lake, and more.

Because of her extensive background in internet and marketing, lead agent and group founder Bev Knight is involved in most of the listing responsibilities. Bev has been the top agent on Lake Lanier since 2012. The GLG is known to be one of most aggressive advertisers of property on Lake Lanier. They are innovative in a variety of ways including custom street signs that show a picture of the dock so passers-by can see the most important feature of the lake house, custom home books, professional photography and tours, aerial photography for luxury homes, professionally produced two-sided color flyers and so much more. Because they are dedicated to the lake, they subscribe to a number of lake-only sites to help reach a national and even international audience. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various Lake Lanier publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends over $50,000 on promoting their property which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a lake home, he will see the homes listed by The Good Life Group.

Another innovation of the GLG is to provide dedicated specialists for buyers, sellers and investors. It takes a unique skill-set and a lot of time to find just the right property for a client, and the GLG team members are experts in their fields.  Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.

 

The Good Life Group Office Agents


Beverly Knight

bevKnightBev is the founder and lead agent for The Good Life Group. With a background in business consulting with emphasis on marketing and internet, she wanted to create a group that deals exclusively in Lake Lanier property but with a businesslike, market-oriented approach. With the motto "...when you're ready for the good life!" the logical name for the group was The Good Life Group. It is her goal for each person in the group to be professional in every way, accessible (yes, they do answer their phones!), completely up-to-date on any issues regarding Lake Lanier, and an exceptional resource to buyers and sellers of lake property. Read Full Biography...

Dani Brown

DaniBrownDani Brown, joined The Good Life Group in December of 2010. (She pronounces her name like "Dana.") She moved to Lake Lanier in 2006 with her two adorable little boys. She was raised in Blue Ridge, Georgia and attended North Georgia College and State University. When you meet Dani, you will be drawn to her positive energy, ability to listen, and market knowledge. Read Full Biography...

Jackie Powalowski

JackiePowJackie Powalowski joined the GLG in the fall of 2012. She is a 5-star agent who truly enjoys assisting people searching for their special place to call "home." Jackie has lived in the Atlanta area for over 30 years, and has focused on real estate since 2004. While she considers the Atlanta area home, Jackie was born in Edmonton, Alberta Canada spending time in school in Europe as a child where she learned to speak German fluently. Read Full Biography...

Darlene Plavcan

Darlene_grbgIn the fall of 2014, The Good Life Group was very proud to announce its newest team member, Darlene Plavcan. A native Georgian and long time Lake Lanier resident, Darlene has a first-hand knowledge of this market including all the joys and responsibilities of lake property ownership. She and her husband Dennis spent many years remodeling and restoring homes in this area as well as in Florida. Through that experience, she became an expert in investment property, staging, and renovation issues. They continue to own and manage several successful rental properties, so she has an in-depth understanding of the great potential as well as the challenges of that business.

Read Full Biography...

    Jamie Bishop

    Jamie_GRBG